About
About The Chrono Edit
An independent publication for people about to spend serious money on a watch — and who want advice from someone with nothing to sell them.
Our mission
Most luxury-watch "best of" lists are written by the same retailers and dealers who profit when you buy. That conflict is rarely disclosed and it quietly shapes every recommendation. The Chrono Edit exists to occupy the opposite position: expert, hands-on watch coverage that is editorially independent of the brands and the retailers it writes about.
We don't operate a store. We hold no inventory. Our picks are not products we need to move — which means when we tell you a watch isn't worth the premium, or that a cheaper alternative gets you 80% of the way there, we have no reason not to.
How we stay independent
- No inventory, ever. We sell nothing. The site is supported by affiliate links, which never change our rankings — see our affiliate disclosure.
- A documented testing standard. Every review is written against the protocol published on our How We Testpage, and measured against the brand's own published specifications.
- Sourced, not invented.Specs, prices and value claims are cited to verifiable sources. Where a figure can't be verified, we say so rather than guess — a standard set out in our editorial policy.
- The cons stay in. Honest negatives are the point. A review that only praises is advertising.
The team
Stephen Von Strohe
Founder & Editor
Stephen Von Strohe is the founder and editor of The Chrono Edit. He started the publication out of frustration with watch “best of” lists written by the same retailers selling the watches — and built The Chrono Edit around a simple rule: the people who recommend a watch should never have inventory to move. He sets the site's testing standards, edits every review against the published methodology, and is responsible for its independence and corrections policy. Where a watch has only been handled briefly rather than owned long-term, the review says so plainly.
The Chrono Edit launched in 2026 and is actively expanding its masthead. As named contributors with watch-specific expertise join, their bylines and credentials will be published here — we will never run anonymous reviews or invented personas.
Talk to us
Spotted an error, have a watch you think we should cover, or want to contribute? We read every message. Reach us through the contact page or by email at editor@thechronoedit.com.